Seems you did not understand how the buy it now feature works. When a user uses Buy it now feature to buy item, the system will send immediately the emails for both buyer and seller with the purchase details and the buy now will be set as a bid also for the buyer under his "Bidding" as it is a sucessful bid and the item will be closed if it is single quantity item or the available quantity will decrease by the amount bought by this buyer. For the dutch items, the seller will not be notified for each purchase immediately, only after the auction is processed (and not closed). |